• 2:55:08 - 2:58:07
Day Two LIVE Coverage Of The DNC In Chicago With Alex Jones & Crew: The Obamas Crawl Out Of The Shadows To Speak
Advertising Psychology in Politics, Apple "Think Different" Comparison
Chase Geiser explains how the Democratic party uses advertising principles to win subconscious emotional battles before addressing rational concerns. He compares their strategy to Steve Jobs's "I'm a Mac" campaign, which sold culture and beauty rather than technical specifications. Geiser argues that Republicans fail by focusing on "stats" and "facts" while the Democrats successfully "hijack the subconscious" of the "NPC" population.