Topic: Gross Profit

The hosts criticize reporting from The New York Times and Reuters regarding the valuation of InfoWars' assets. Jones explains the difference between gross revenue and net profit, stating that supplement sales fund the news operation and staff salaries. He reflects on the company's peak in 2016 when millions were spent on advertising before being de-platformed by Google.

Jones disputes media reports claiming he earned $76 million in 2019, explaining the difference between gross revenue and actual profit margins on product sales. He details the high costs of running a media operation, including bandwidth, satellite uplinks, and mandatory closed captioning fees. He compares his current financial situation to a car running on empty, barely reaching a gas station to stay operational.