Topic: Woke Marketing

Anheuser-Busch faces a significant decline in market value and sales following a controversial marketing campaign featuring a transgender influencer. Reports indicate a $6 billion loss in market capitalization and a 40% drop in orders for Bud Light at some distributors. The segment disputes media claims that inclusive advertising is beneficial for business, citing similar audience declines in the NFL and NBA.

Eric Peters discusses a bizarre Volkswagen Tiguan commercial that focuses on a gay couple and their sheep rather than the vehicle's features. This is cited as an example of "corporate poltroonery," where companies prioritize woke virtue signaling over actual product quality. The host and guest agree that corporations are being browbeaten into supporting leftist social agendas at the expense of their own business interests.

Netflix stock plummeted over 35% following a massive loss of subscribers, signaling a public rejection of "woke" social engineering and anti-family content. Similarly, the $400 million investment in CNN Plus resulted in a total failure with fewer than 10,000 daily viewers. These financial collapses are seen as a bellwether for the end of the New World Order's cultural dominance and the rejection of demoralizing propaganda.

Watson mocks the UK retailer Marks and Spencer for launching a line of "inclusive" underwear inspired by George Floyd. He criticizes the company for "cynically exploiting" racial tension to sell products and questions the decision to celebrate Floyd's criminal history. The segment frames the campaign as a "bold and relevant" attempt to pander to woke consumers.