Topic: Sales Psychology

An anecdote describes a past interaction with Roger Ailes, the creator of Fox News and mentor to Rush Limbaugh, who allegedly attempted to recruit a host for a Saturday show. Ailes shared insights into "soft sell" psychology, comparing effective sales to the way a change machine accepts a dollar bill. The discussion also references late strategist Zbigniew Brzezinski’s alleged comments on the difficulty of controlling an awakened population and the daughter of Brzezinski hosting MSNBC.

Michael Grady explains the mechanics of the "critical factor," the gateway to the subconscious mind that opens during states of fear. He describes how the media uses scary imagery to bypass logical thinking and plant "pillars of belief." Grady compares the public's repetitive responses to COVID-19 news to a hypnotic skit, where individuals can no longer accept facts that contradict their programmed narrative.