Topic: North Face

The "woke" marketing shifts at companies like Anheuser-Busch and Target are described as "kamikaze" operations dictated by BlackRock's ESG requirements. Alex Jones claims that even when these companies lose billions in market value, they continue their radical policies to remain subservient to Larry Fink and the Rothschild-controlled central banks. He encourages listeners to boycott these brands entirely.

Guest host Kate Dally discusses the "Summer of Pride" marketing campaigns by brands like The North Face and Patagonia. She suggests that these companies are committing "corporate suicide" to maintain high ESG (Environmental, Social, and Governance) scores and secure future government-backed loans. Dally also comments on the confusion of Dylan Mulvaney and the broader effort to make gender experimentation "cool" for children.

The "culture war" is expanding as professional athletes like boxer Ryan Garcia and various NHL and UFC fighters take stands against corporate Pride initiatives. The North Face is facing boycotts over drag queen advertisements, and parents in North Hollywood are planning school walkouts. These events are framed as a growing realization among Americans that major corporations and education systems have been captured by a globalist agenda.

The North Face is criticized for a new "Summer of Pride" advertisement featuring a drag queen named Pattie Gonia. The campaign is characterized as transforming a winter clothing brand into a "gay trans meetup club." The marketing strategy is questioned for its lack of focus on actual products, such as hiking gear or winter apparel, in favor of social activism.

The host revisits the story of "The South Butt," a parody company created by a teenager that was successfully sued by The North Face. A caller suggests that North Face scuttled the parody years ago to protect its future "gay propaganda" branding. The segment also touches on Joe Biden's recent fumbles during a trip to Japan, including misnaming the Japanese president.