Topic: Independent Campaign

1 chapters across the catalog

Del Bigtree describes the "miracle" of Robert F. Kennedy Jr. becoming HHS Secretary despite intense opposition from the pharmaceutical industry and mainstream media. He notes that Kennedy's independent campaign succeeded by bypassing traditional news outlets—which only granted him two interviews in two years—in favor of new media and podcasts. This strategy is credited with pulling off a major PR coup and securing a position to protect American body sovereignty.