Topic: Alissa Heinerscheid

1 chapters across the catalog

Bud Light's partnership with trans influencer Dylan Mulvaney is analyzed as a disastrous marketing move by a "diversity hire" executive. The executive, Alissa Heinerscheid, is criticized for wanting to move away from the brand's "fratty" image. The hosts argue that the core demographic of Bud Light—working-class men—has no interest in "inclusive" or "lighter" branding.